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SUDESHNA

SUDESHNA

LOS ANGELES based DESIGN LEADER
CURRENTLY BUILDING PRODUCTS AT NIKE

Reshaping how Nike sells.

The brief was one sentence: 10x the impact of the sales team. I turned it into a vision for how Nike plans and sells that’s now moving into reality.

Date

2025-2026

Role

Design Strategy, Storytelling, Experience Design

Outcomes

$400M projected value · 92,000 hours saved

Designing how Nike recommends what to buy.

Two weeks, 4,000 products, and no good way to find the right ones. I shaped the strategy, framework, and experience to surface what works and build mutually beneficial seasons.

Date

2024

Role

Principal Designer, Researcher, Strategist

Outcomes

$600M projected · $3.5M realized so far · +37% add-to-cart +21% order value

From first designer to acquisition

I joined as the first Head of Design and built the brand, team, and product vision, turning design into a growth lever and helping it get acquired.

Date

2022

Role

Head of Design

Outcomes

I’m Sudeshna Pantham. For over fifteen years I’ve led the vision and craft behind complex products. I work on problems that are easy to argue about and hard to picture, and I make them clear enough for teams to finally move.
I’m Sudeshna Pantham. For over fifteen years I’ve led the vision and craft behind complex products. I work on problems that are easy to argue about and hard to picture, and I make them clear enough for teams to finally move.

CLIENTS↴


NIKE
AMAZON
EBAY
SAATCHI & SAATCHI
STRUCTIONSITE
ANONYOME LABS

CLIENTS↴


NIKE
AMAZON
EBAY
SAATCHI & SAATCHI
STRUCTIONSITE
ANONYOME LABS

SERVICES↴

DESIGN STRATEGY
PRODUCT DESIGN
RESEARCH
STORYTELLING
FACILITATION
CREATIVE LEADERSHIP
PRODUCT VISION

SERVICES↴

DESIGN STRATEGY
PRODUCT DESIGN
RESEARCH
STORYTELLING
FACILITATION
CREATIVE LEADERSHIP
PRODUCT VISION

eBay

Shaped the eBay homepage redesign and brought clarity to entertainment and tickets.

Date

2011-2013

Role

Product Designer

Outcomes

Amazon

Designed camera-driven shopping for the Amazon app, including AR and visual search.

Date

2013 - 2015

Role

Product Designer

Outcomes

Redesigning Privacy

Built the team, the brand, and four privacy apps from the ground up.

Date

2016-2020

Role

Head of Design

Outcomes

Toyota + Saatchi & Saatchi

Redesigned Toyotas’ search and inventory experience across web and mobile.

Date

2015-2016

Role

Product Designer

Outcomes

Photography